Diddy vs Marc Ecko How To Launch An Empire

When Complex founder Marc Ecko received a call from an old friend in search of a conversation, he had no choice but to oblige. That old friend is Bad Boy Records founder and CEO Sean “Diddy” Combs, and the man behind Revolt, his first cable network, had plenty he wanted to talk about. In the first part of their conversation, Diddy talked about media in 2014 and the Revolt Music Conference, which is happening in Miami, Oct. 16—19. But that wasn’t all the legendary MC and businessman had on his mind.

In this second installment of their conversation, Diddy spoke with Ecko about building the base for his new Revolt empire, which he says he sees as the CNN or ESPN for music. He’s especially proud of how Revolt has been able to balance his roots in hip-hop/urban culture with branching out to genres like EDM, alternative, and indie. The chairman also shared his vision for the network, which he doesn’t see in terms of the old-fashioned TV metrics like “millions of homes,” but instead as a source of information that you take everywhere on all of your devices, from your watch on the train to your phone to, yes, the toilet seat.

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